Wyeast Laboratories
Wyeast Labs has been the premier provider of premium liquid yeast since 1986 for brewers, winemakers, cider makers, distillers, and enthusiasts. Wyeast, a local company with customers throughout the world, engaged Locus Interactive to become their marketing partner. They had gone through a new brand exercise a few years before but were not making inroads in updating materials and taking the new brand direction to their consumers.
Locus Interactive quickly worked on upgrading the marketing materials by developing a strategy that included email campaigns, social media updates, updated brochures, new apparel designs, tradeshow booth graphics, print ad campaigns, and brewer collection cards. With a team approach, constant communication, and a quality brand with a rich heritage in fermentation products, Locus was able to bring cohesiveness to the Wyeast brand.