Trillium HD59 Campaign
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Client
Trillium Engineering
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Link
Trillium had a new product line to introduce: the HD59 Series and asked Locus to build a launch campaign around it. Beyond creating assets that would capture attention, we reimagined how the series showed up online. The campaign introduced a new homepage marquee and a more intuitive way to browse the product family, ensuring each configuration was clearly differentiated while maintaining a cohesive story.
We took a phased approach, releasing information gradually to build momentum. Each of the three HD59 gimbals was introduced through a coordinated “trickle” campaign that included teaser videos, email announcements, and LinkedIn posts—all timed to align with the system’s public debut on a partner UAS platform.
With no photography available, every asset—from static imagery to video—was built entirely in high-fidelity 3D. These visuals brought the new series to life across press, web, and digital channels, establishing a premium, future-ready look that matched the HD59’s advanced capabilities.
The result was a cohesive and coordinated launch that positioned the HD59 Series as Trillium’s next-generation flagship—combining precision storytelling, strategic timing, and cinematic CG imagery to make a lasting impression across the ISR community.
