Trillium Engineering

Client

Trillium Engineering
Link

https://trilliumeng.com

Trillium Engineering, an industry leading provider of actionable imagery for small UAS tactical operations, hired Locus Interactive to refine their brand presence, increase their visibility in the marketplace, improve their website presence, enhance sales support, and drive lead generation through a multi-faceted marketing approach. To achieve these objectives, Locus delivered the following:

A new, modern website was designed and built for Trillium, focusing on a user-friendly interface, responsive design, and a clean aesthetic. The new site highlighted Trillium’s products and services, incorporated SEO best practices, and featured optimized lead capture forms.
A content management system (CMS) was implemented that allowed Trillium to easily update and manage website content.
Locus Interactive produced multiple high-quality product videos showcasing Trillium’s technology, product attributes and value propositions. These videos were crafted to engage potential customers and highlight the benefits of Trillium’s offerings. The videos were strategically distributed across Trillium’s website, YouTube channel, and social media platforms.
Targeted email marketing campaigns were developed to nurture leads and keep Trillium’s audience informed about new products, industry news, and company updates. Email performance metrics including open rates, click-through rates, and conversion rates, were monitored to continuously optimize email content and strategy.
Digital ads were placed with industry-specific trade media to reach a highly relevant audience. These ads included display ads and sponsored content to increase visibility and drive traffic to Trillium’s website.
Engaging and relevant content was developed for LinkedIn, Instagram, and Facebook, including industry insights, company news, product updates, and interactive posts. A content calendar was established to ensure consistent and strategic posting across all social media platforms. This included using platform-specific features such as LinkedIn articles and Instagram Stories. Locus actively managed social media interactions, responding to comments and messages to foster community engagement and build relationships with potential customers.
Designed an innovative and visually appealing tradeshow booth that showcased Trillium’s products and services. The booth featured interactive displays, multimedia presentations, and branded collateral with QR codes to attract and engage attendees. Pre-event promotions, on-site activities, and post-event follow-ups were organized to maximize lead capture and engagement.
A lead generation tool, integrated with online forms was implemented, giving Trillium a way to track, measure and organize the acquisition of qualified leads.

THE RESULTS

The modern website design and cohesive brand identity created by Locus Interactive successfully reflected Trillium’s innovative and sustainable approach, enhancing overall brand perception.
Trillium experienced a significant boost in brand visibility. The redesigned website saw a substantial increase in traffic, and digital ads and social media content contributed to a rise in brand mentions and online engagement.
The comprehensive lead generation strategy led to a 120% increase in qualified leads. Email marketing campaigns achieved an impressive 30% open rate and a 12% click-through rate. The product videos and digital ads played a key role in driving conversions.
The new tradeshow booth design and strategy showed a heightened level of professionalism and legitimacy in the industry, and lead generation increased by 45% as compared to previous events.
Regular content publishing and strategic social media management led to a 70% increase in LinkedIn followers, a 100% increase in Instagram engagement, and a 50% growth in Facebook interactions.

Trillium Engineering

Client

Trillium Engineering
Link

https://trilliumeng.com

A new, modern website was designed and built for Trillium, focusing on a user-friendly interface, responsive design, and a clean aesthetic. The new site highlighted Trillium’s products and services, incorporated SEO best practices, and featured optimized lead capture forms.
A content management system (CMS) was implemented that allowed Trillium to easily update and manage website content.
Locus Interactive produced multiple high-quality product videos showcasing Trillium’s technology, product attributes and value propositions. These videos were crafted to engage potential customers and highlight the benefits of Trillium’s offerings. The videos were strategically distributed across Trillium’s website, YouTube channel, and social media platforms.
Targeted email marketing campaigns were developed to nurture leads and keep Trillium’s audience informed about new products, industry news, and company updates. Email performance metrics including open rates, click-through rates, and conversion rates, were monitored to continuously optimize email content and strategy.
Digital ads were placed with industry-specific trade media to reach a highly relevant audience. These ads included display ads and sponsored content to increase visibility and drive traffic to Trillium’s website.
Engaging and relevant content was developed for LinkedIn, Instagram, and Facebook, including industry insights, company news, product updates, and interactive posts. A content calendar was established to ensure consistent and strategic posting across all social media platforms. This included using platform-specific features such as LinkedIn articles and Instagram Stories. Locus actively managed social media interactions, responding to comments and messages to foster community engagement and build relationships with potential customers.
Designed an innovative and visually appealing tradeshow booth that showcased Trillium’s products and services. The booth featured interactive displays, multimedia presentations, and branded collateral with QR codes to attract and engage attendees. Pre-event promotions, on-site activities, and post-event follow-ups were organized to maximize lead capture and engagement.
A lead generation tool, integrated with online forms was implemented, giving Trillium a way to track, measure and organize the acquisition of qualified leads.

THE RESULTS

The modern website design and cohesive brand identity created by Locus Interactive successfully reflected Trillium’s innovative and sustainable approach, enhancing overall brand perception.
Trillium experienced a significant boost in brand visibility. The redesigned website saw a substantial increase in traffic, and digital ads and social media content contributed to a rise in brand mentions and online engagement.
The comprehensive lead generation strategy led to a 120% increase in qualified leads. Email marketing campaigns achieved an impressive 30% open rate and a 12% click-through rate. The product videos and digital ads played a key role in driving conversions.
The new tradeshow booth design and strategy showed a heightened level of professionalism and legitimacy in the industry, and lead generation increased by 45% as compared to previous events.
Regular content publishing and strategic social media management led to a 70% increase in LinkedIn followers, a 100% increase in Instagram engagement, and a 50% growth in Facebook interactions.