SWIR Vision Systems
SWIR Vision Systems, a North Carolina technology company, has pioneered quantum-dot-based infrared image sensors, and introduced the first-ever 2.1 megapixel CQD® SWIR camera. This disruptive sensor technology provides the industrial imaging market a lower cost, easier-to-scale camera without sacrificing performance. With most competitors delivering InGaAs SWIR camera solutions, SWIR Vision Systems needed a way to compare and contrast their quantum-dot imaging technology, in a succinct, but easy-to-understand way.
In collaboration with Tichenor Communications Group, Locus created content that visually explained this modern sensor technology. SWIR Vision System’s ACUROS CQD cameras were turned into three-dimensional assets for use in an explainer video, animated infographics, sales presentations, and brief promotional clips. An interactive landing page was designed to provide high-level features to those researching sensors, and the finer details were made available to engineers needing to know if it would work in their application. With the assets created, and a landing page in place, ads were placed in front of the target audience via LinkedIn and search engines.