Stick Mobility
Stick Mobility, a company known for its training system designed to improve mobility, stability, and strength, discovered new growth potential through consumer sales on Amazon. Previously focused on professional trainers and coaches, they decided to shift their marketing strategy to target fitness consumers directly.
Approach: Locus helped Stick Mobility pivot their brand by:
- Defining the Target Audience: We developed detailed personas for the B2C audiences, aligning messaging with their interests and needs.
- Competitor Analysis: We identified key competitors and outlined strategies to differentiate Stick Mobility in a crowded fitness market.
- Brand Voice & Visual Refresh: We refined the tone and messaging, as well as made visual recommendations to appeal to the fitness consumer while maintaining relevance to professionals.
- Website & Ad Updates: We made suggestions on how to refine the website with new copy and visuals, then created a sample digital ad campaign to target consumers on platforms like Google and Meta.
Results: Stick Mobility successfully transitioned to a consumer-focused strategy, positioning itself for growth in the direct-to-consumer market while continuing to serve its professional base.
