Sawstop
As the manufacturer and marketer of the #1 selling cabinet saw, SawStop needed a website to showcase their quality products, educate consumers, and support their growing brand. SawStop chose Locus Interactive to redesign their site and set a new standard for websites in the power tool industry.
Locus delivered. The new website was a contemporary, sexy site driven by bold imagery, interactive content, and education-rich videos. It propelled SawStop to a new level of professionalism, showcasing their industry expertise and patented safety system.
That was only the beginning of this great partnership. Next up: a new product launch of SawStops Jobsite Saw - a portable saw that promises the same SawStop safety, quality, and precision with maximum portability. Locus was tasked with developing a launch strategy that introduced the new product, highlighted its features and benefits, and showed its competitive advantage while also increasing site traffic, click through to dealers, and online purchases.
Locus executed – developing landing pages, email campaigns, SEM, display ads, videos, and print ads. With a 49% increase in Click Through Rate, a 338% total conversion increase, and 51% Dealer Locater conversion increase, Locus not only executed a solid launch strategy but exceeded expectations.