Rumpl
-
Category
Web Design/Development
-
Client
Rumpl
-
Link
Rumpl, an outdoor products company who makes performance blankets, came to Locus Interactive looking for a site refresh. Their primary goal was to leave the site on Shopify (their current e-commerce platform) but improve the overall consumer experience through an updated front-end design and more elaborate site functionality.
Working closely with the Rumpl team, Locus Interactive custom designed and built a front-end “skin” or template to apply to Rumpl’s existing Shopify cart. From homepage to checkout, consumers enjoy a seamless experience where e-commerce compliments, but doesn't overtake, the brand story.
The full-screen site design maximizes the stunning Rumpl imagery. We added subtle animations such as twinkling lights, swaying trees, and a blanket dancing in the wind to take the online experience one step further by drawing in the consumer and giving them an emotional connection with the brand.
By designing a lifestyle driven, modern aesthetic, and adding functional enhancements like a visual mega-menu, a sliding buy panel, and “hot spots” that allow consumers to shop products found in lifestyle images, Locus Interactive delivered a site that exceeded the expectations of the Rumpl team.
