Revlon
Revlon is a multinational cosmetic, skin care, and personal care company that approached Locus Interactive to help launch and build awareness around two new revolutionary Revlon Hair Tool products. Locus Interactive quickly got to work developing 3D renders and animations that would introduce the features and benefits of the product quickly and concisely. They then used the assets to build out landing pages, display ads, YouTube video ads, mobile ads, and retail videos.
The campaign was a success, with site sessions increasing 1,028% year over year. Retailer click conversions increased by 780%, and there was an 83% decrease in cost per acquisition with over 630,705,846 targeted ad impressions and 790,796 qualified clicks.
