Overwatch Imaging
Overwatch Imaging, one of America’s Fastest Growing Companies, is making giant strides in the aerospace industry. Their infrared aerial mapping with onboard AI, has quickly become superior in the industry, exceeding benchmarks in precision, speed and intelligence. In 2021, 100% of the wildland fires in the U.S. utilized Overwatch Imaging’s products to help them combat flame-ingulfed territories. Disaster relief organizations used Overwatch to deal with the devastation left by floods and hurricanes. Utilities used it to maintain infrastructure right-of-way, and SAR agencies used it to find those that were lost or threatening security. All successful missions however, Overwatch still struggled with explaining their product or value (in a clear and concise way) during their sales efforts.
Prior to this project , Locus helped Overwatch with some foundational brand work that they were pleased with, so they returned looking for help in telling their story. They had a product launch on the horizon and knew they needed something to clearly articulate the product’s features and benefits. So Locus began by creating a product teaser video, that leaned into moody, 3D animation to stir up excitement. Next, an explainer video was created using CG motion graphics to clarify how the product works and the problem it solves. To support the sales team, webinar presentation slides were created, and social media posts were prepared.
After the launch of the TK-Series launch, Locus then pivoted from creating product-lead marketing collateral, to application-lead materials. This would show potential new clients how Overwatch Imaging solved THEIR problems and why it was the best the solution. Imagery for the cards were all composited by Locus designers by pulling aircraft imagery, product renders and application-specific backgrounds into one unified visual that would tell the entire application story. Then, a watercolor, illustrative effect was applied to the image for added visual interest. This new visual treatment became an extension of their branding and caught the eye of many who attended the AUVSI tradeshow. The cards ended up being a great success, with people inquiring to have one of each application to complete their “collection”.
