Nike Swim, Redesign

Where speed meets style

In 2012, the first branded Nike Swim site made its debut. A simple, one-page experience introduced Nike Swim’s latest technology in elite swimwear—just in time for the Olympics. Early 2013 brought a more comprehensive nikeswim.com, featuring a robust product catalog and interactive technology pages.

Interactive technology pages were created to tell the deeper product story and support the product detail pages.