Nike Swim | Ignite Campaign
Nike Swim, a global leader in swimwear and gear, determined “Ignite Your Swim” was the new campaign slogan for the upcoming season. As their digital agency of record and long-time partner, we brainstormed creative ideas that could visually bring the slogan to life. Using their seasonal underwater video, we created composite visuals that would superimpose flames in the water. CGI, animation and 3D motion graphics were used to bring realism to the video, selling the idea that Nike Swimwear would indeed “light up the lane”. Heart-thumping sound design evoked viewer emotions and transported them into the shoes of the athlete, or in this case the swim lane. The Ignite Your Swim campaign transcended through a promotional video, social media assets, website content, a sales deck and an animated intro that all encouraged all who saw it to “bring the heat”.
