Nike Swim | Geared for Speed
With the release of new gear and pool aids, Nike Swim was eager to create some fanfare around their launch. Once again, tangible products were hard to get our hands on, so we created photo-realistic renders that would allow us to rotate each of the products for consumers, as we described the product's features. These animated sequences, paired with product-in-use shots gave us the content we needed to create a compelling landing page, a series of videos and a variety of digital ads.
The landing page required a user’s vertical scroll to activate product animations and was accessed from an attention-grabbing homepage marquis. Videos created in two languages, were created to support Nike Swim dealers in multiple countries, while shorter video clips were created to post to social media. Last but not least, animated ads were created and published to social networks and search engines to drive website traffic.
