naviHealth
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Category
Branding
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Client
naviHealth
naviHealth, an industry leader in post-acute care (PAC) management, saw the need to update their brand and website to reflect the tremendous growth the company had experienced in the past four years. With clear direction to retain a compass in the naviHealth mark, we set forth to modernize the style of the compass, as well as reinvent the colors, fonts and imagery that would reinforce naviHealth’s leadership in the industry.
While the compass symbolizes a tool used for navigation, it’s points defining the cardinal directions, allowed us to reference the intersection of people, technology and process—the three components of naviHealth’s offering. Using this idea as our foundation, we designed a more modern compass, created from bold strokes and dimensional shading, which became the basis for naviHealth’s new logo, tagline and iconography.
Iconography, charts and diagrams were introduced to replace written statistics and wordy case-studies, that seemed to over complicate the naviHealth dialog and clutter their web site. While other visual assets such as still imagery and video were used to better communicate naviHealth's services without the need for large amounts of copy.
These new brand assets provided a solid foundation for Locus Interactive to design and build a new website that was a beautiful, clean, easy to use implementation of their branding efforts.
