Mid-Columbia Children’s Council
MCCC is a local non-profit organization committed to providing children and their families with the opportunity, tools and support to receive a positive, high-quality early childhood education. MCCC was looking to grow enrollment in their programs and address community perception by branding themselves as the premier provider of early childhood education through multiple programs and services, not only Headstart.
In order to address inconsistencies in their communication Locus began by creating a strong brand identity for MCCC through a new logo, succinct, unified messaging and a new brand aesthetic. After successfully completing this phase Locus created branded marketing collateral from business cards and brochures to postcards, mailers, email templates and billboards, to unify their brand across all marketing mediums. Next was applying this new identity to their website through a thoughtful redesign. Locus implemented a strong content strategy, UI/UX, and clean design in order to give users a rich, straightforward experience to easily understand the wide variety of program and service offerings. Clear ‘call to action’ throughout the site has increased enrollment as well as generated recruitment leads and interest in involvement from the community.
The result – a pleased client with a clear, unified brand and message they use to foster their vision of educating children and families to build better communities, one person at a time.