Evoke Winery Campaign Creative
Evoke Winery believes in the radical idea that award-winning wine should also be fun. With family- and pet-friendly tasting rooms in Bend, Hood River, Seaside, and Vancouver they offer a modern and welcoming space, sure to make you feel right at home.
After a successful website redesign with Locus, Evoke inquired about a strategy to get the right wine, in front of the right consumer. Having a comprehensive product catalog ensures there’s “something for everyone” but Evoke was concerned too many options were overwhelming their consumers. Locus responded with developing monthly product collections that would be relevant to the season, a moment, and/or vibe. This way, consumers looking for the right wine, could start by browsing the month’s carefully curated collection. To promote each monthly collection, Locus developed eye-catching, “evocative” graphics, that would be applied to the website’s home and collection page, emailers, social media channels, and multiple tasting rooms. In addition to the collections, Locus supports seasonal promotions and annual sales with engaging campaigns and elevated imagery that match the sultry winery's refreshed brand.