Everybody’s Brewing | Three Sport Day
Everybody’s Brewing, an iconic Washington Brewer, approached Locus for help with launching their new brew: Three Sport Day. With the beer and can label already in production, they needed to add some fanfare to their impending release. The Locus team quickly started brainstorming concepts that would align with their number one brand value: inclusive, and the epic nature of a Three Sport Day. To ensure a larger audience could relate, “sport” would apply to a variety of activities, and “epic” could describe a deep powder day, just as well as it could describe getting three kids to school on time. Afterall, it’s all relative--depending upon who you talk to. Visuals would be comprised of skiers, mountain bikers, kayakers, and kiters, as well as dancers, corn hole champions and even carpool moms. And to tie it all together “Sport is What You Make It” and “No Matter the Sport, We’re Here for Everybody” would become our campaign slogans. Storyboards were assembled for a video short. Point-of-purchase collateral, print ads, digital ads, coasters, and t-shirts were designed. And social media content (both animated and still) were developed in tandem with proposed website updates. Sadly, much of the campaign never made it’s debut (due to the onset of the COVID-19 pandemic), but the Everybody’s Brewing team was extremely pleased with the creativity and ideas of this campaign.