Elossa is a fitting name for this crisp, refreshing, only-at-TraderJoes Hard Kombucha. It means “alive” in Finnish, and is filled with live & active probiotic cultures—just like regular kombucha! As a brand primarily targeted to women, Elossa was looking to establish their personality and values through their social media accounts, with Instagram and Facebook leading the charge. Vibrant imagery boasting femininity, florals, fashion, fitness and friends set the mood for the Elossa brand, while California summers and Oregon winters, set the stage. Hand-drawn ingredients and fauna adorn the inspirational quote tiles, while written content is built around healthy living, recipes, fitness, pop culture, social adventures and wanderlust.