CTS Engines
Challenge
CTS Engines — a long-standing leader in jet engine maintenance, repair, and overhaul — approached Locus to modernize its legacy brand at a pivotal time of growth for the business and ahead of their new facility grand opening event. While trusted for its deep technical expertise, the company’s visual identity and brand presence no longer reflected its innovation, quality, or industry authority — especially against newer, more aggressively branded competitors.
Approach
Locus led a strategic rebrand designed to elevate CTS Engines’ positioning and unify its identity across all customer touchpoints. We began with an in-depth discovery exploration session to extract critical strategic foundations, brand values, visual preferences, and market opportunities.
From there, we moved into brand architecture and visual development — crafting a modern logo system, refined typography, and a forward-leaning color palette that communicates precision, trust, and technical excellence.
Scope of Work
- Brand Foundation and Strategy
- Logo & brand mark redesign
- Typography and color system development
- Branded marketing materials for internal and external use
Impact
The new CTS Engines brand debuted at their largest event of the year — delivering a powerful first impression and immediate response from partners, customers, and competitors alike. The refreshed identity successfully reintroduced CTS Engines as a modern, high-quality trusted leader while preserving the credibility of its legacy.
CTS Engines rebrand success set the foundation for long-term market differentiation and growth.
