Collins Aerospace | TASE
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Client
Collins Aerospace: TASE
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Link
TASE Imaging was asked to update their branding to reflect their acquisition by Collins Aerospace. Since this new branding would also coincide with the launch of the new TASE400 BLK II, TASE decided it was time to completely overhaul their existing website. Locus, experienced in redesigning other Collins Aerospace brands, was approached by the TASE team about the redesign, and gladly took on the opportunity.
Rather than create a standard brochureware website, TASE and Locus decided it should have some movement and a higher-level of intrigue to ensure consumers knew the newly-acquired brand was still a quality industry leader. The new TASE400 BLK II was digitally modeled allowing our creative team to move, spin and reverse it as it explained and “demonstrated” it’s features. Product-in-action photography, complimented by Collins’ signature terracotta orange and black made up the new website’s skin and it was applied to Expression Engine—a content management system popular with clients for its innate level of flexibility and easy-to-use admin.