Barnett
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ClientBarnett
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Link
Barnett is just one of 14 Plano Synergy Holdings' outdoor brands including hunting, fishing, and lifestyle, as well as their corporate website. All 14 websites are now built on Magento Enterprise 2, which includes a Sales Force integration into their internal ERP System JDE. This is a multi-domain setup with one instance of Magento running all 14 sites. The sites are built and deployed using BitBucket Pipelines ensuring a seamless developing experience for all teams. Previously, all of the content pages were in WordPress with a Fish Pig middleware to integrate them into Magento. Locus rebuilt all of the content pages using Magento Page Builder for quick page creation, updates, and integration with the Magento catalog. All contact, product registration, warranty and service forms were integrated at the same time into SalesForce.
Locus maintained all 14 sites including overseeing hosting, security, performance monitoring, ADA - GDPR - PCI compliancy, Magento upgrades, all aspects of Magento backend configuration and maintenance, Search Engine Optimization, Google Analytics and Reporting, QA and User Testing, Design and Branding.
Locus was responsible for developing a strategic ecommerce marketing plan that would ultimately result in a 79%+ overall growth in sales in just one year.
Locus was able to accomplish these goals through extensive website audits that resulted in developing an improved user experience executing significant updates to the navigation, filters and sorting, category pages, product pages, mobile optimizations, and ecommerce flow improvements. We integrated key services like Bazaarvoice and Curalate to help create user-generated content by collecting ratings and reviews that aggregated with those collected from retailers ultimately increasing product conversions. Curalate provided shoppable user-generated content creating another source of online product shopping for consumers. Locus also added Clearsale Fraud Service which eliminated the 40+ hours a month that the Plano team would normally spend monitoring orders for fraud thus significantly reducing the number of fraud orders shipped.
Barnett Outdoors is the world's leading manufacturer of crossbow, archery, and slingshot products. While working with Barnett, Locus focused on new product launches, increased sales through promotions, brand awareness and adding replacement parts to improve internal operations as well as add another ecommerce funnel. A redesign was not in the cards but over the course of working with Barnett we did redesign most of the site. Locus improved the navigational structure for a better user experience, redesigned the home page to increase product presence, redesigned the category pages to incorporate more products on the page and a new filtering system and created a new product page layout that showcased the content, videos, and specs required to make a crossbow purchase.
Barnett
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ClientBarnett
-
Link
Barnett is just one of 14 Plano Synergy Holdings' outdoor brands including hunting, fishing, and lifestyle, as well as their corporate website. All 14 websites are now built on Magento Enterprise 2, which includes a Sales Force integration into their internal ERP System JDE. This is a multi-domain setup with one instance of Magento running all 14 sites. The sites are built and deployed using BitBucket Pipelines ensuring a seamless developing experience for all teams. Previously, all of the content pages were in WordPress with a Fish Pig middleware to integrate them into Magento. Locus rebuilt all of the content pages using Magento Page Builder for quick page creation, updates, and integration with the Magento catalog. All contact, product registration, warranty and service forms were integrated at the same time into SalesForce.
Locus maintained all 14 sites including overseeing hosting, security, performance monitoring, ADA - GDPR - PCI compliancy, Magento upgrades, all aspects of Magento backend configuration and maintenance, Search Engine Optimization, Google Analytics and Reporting, QA and User Testing, Design and Branding.
Locus was responsible for developing a strategic ecommerce marketing plan that would ultimately result in a 79%+ overall growth in sales in just one year.
Locus was able to accomplish these goals through extensive website audits that resulted in developing an improved user experience executing significant updates to the navigation, filters and sorting, category pages, product pages, mobile optimizations, and ecommerce flow improvements. We integrated key services like Bazaarvoice and Curalate to help create user-generated content by collecting ratings and reviews that aggregated with those collected from retailers ultimately increasing product conversions. Curalate provided shoppable user-generated content creating another source of online product shopping for consumers. Locus also added Clearsale Fraud Service which eliminated the 40+ hours a month that the Plano team would normally spend monitoring orders for fraud thus significantly reducing the number of fraud orders shipped.
Barnett Outdoors is the world's leading manufacturer of crossbow, archery, and slingshot products. While working with Barnett, Locus focused on new product launches, increased sales through promotions, brand awareness and adding replacement parts to improve internal operations as well as add another ecommerce funnel. A redesign was not in the cards but over the course of working with Barnett we did redesign most of the site. Locus improved the navigational structure for a better user experience, redesigned the home page to increase product presence, redesigned the category pages to incorporate more products on the page and a new filtering system and created a new product page layout that showcased the content, videos, and specs required to make a crossbow purchase.
