Aerovel

Aerovel, a leader in small UAS and VTOL technology, collaborated with Locus Interactive to strengthen their brand identity, grow their LinkedIn presence, and enhance their sales efforts through a targeted marketing and branding strategy.

LOCUS DELIVERED

Developed brand guidelines that established a cohesive visual and messaging framework. This included aligning business papers, business cards, and proposal templates to ensure consistency across all touchpoints.
Created detailed sales presentations tailored to support Aerovel’s business development team in selling FLEXROTOR. These materials were designed to clearly communicate product benefits and technical specifications to potential customers.
Locus placed ads in relevant trade publications, including both print and digital formats, to raise Aerovel’s visibility in the aerospace industry and generate product interest.
Focused social media efforts exclusively on LinkedIn, crafting engaging content that emphasized Aerovel’s innovations, industry thought leadership, and product developments. This led to significant audience growth and improved engagement on the platform.
Developed and distributed press releases to announce Aerovel’s new product developments and the company’s acquisition. These releases were strategically timed to garner industry attention and media coverage.
Designed engaging tradeshow booths that showcased Aerovel’s cutting-edge technology. Interactive elements and well-crafted visuals ensured the FLEXROTOR stood out at industry events.

THE RESULTS

The creation of brand guidelines and consistent sales and business materials helped Aerovel present a unified, professional image across all platforms and communications.
The detailed sales presentations provided the business development team with the tools needed to effectively communicate product value, driving sales conversations forward.
Print and digital ads in targeted aerospace media boosted brand awareness and led to increased inquiries from prospective customers.
Aerovel’s LinkedIn audience grew by 75%, with engagement significantly increasing due to consistent, strategic content creation.
The press releases generated media attention, helping to increase awareness of Aerovel’s innovations and the company’s acquisition within the industry.

Aerovel

LOCUS DELIVERED

Developed brand guidelines that established a cohesive visual and messaging framework. This included aligning business papers, business cards, and proposal templates to ensure consistency across all touchpoints.
Created detailed sales presentations tailored to support Aerovel’s business development team in selling FLEXROTOR. These materials were designed to clearly communicate product benefits and technical specifications to potential customers.
Locus placed ads in relevant trade publications, including both print and digital formats, to raise Aerovel’s visibility in the aerospace industry and generate product interest.
Focused social media efforts exclusively on LinkedIn, crafting engaging content that emphasized Aerovel’s innovations, industry thought leadership, and product developments. This led to significant audience growth and improved engagement on the platform.
Developed and distributed press releases to announce Aerovel’s new product developments and the company’s acquisition. These releases were strategically timed to garner industry attention and media coverage.
Designed engaging tradeshow booths that showcased Aerovel’s cutting-edge technology. Interactive elements and well-crafted visuals ensured the FLEXROTOR stood out at industry events.

THE RESULTS

The creation of brand guidelines and consistent sales and business materials helped Aerovel present a unified, professional image across all platforms and communications.
The detailed sales presentations provided the business development team with the tools needed to effectively communicate product value, driving sales conversations forward.
Print and digital ads in targeted aerospace media boosted brand awareness and led to increased inquiries from prospective customers.
Aerovel’s LinkedIn audience grew by 75%, with engagement significantly increasing due to consistent, strategic content creation.
The press releases generated media attention, helping to increase awareness of Aerovel’s innovations and the company’s acquisition within the industry.