• Category
  Branding
• Date
  04-01-2013
• Client
  Yum Frozen Yogurt

Locus Interactive was approached by a local entrepreneur who had plans to open a frozen yogurt shop in downtown Hood River. With a business name chosen, the product defined and a location secured, Yum Frozen Yogurt had nearly everything they needed, with the exception of a brand identity.

Excited to support another local business, we jumped at the opportunity and began the creative process. Knowing the brand should appeal to more than just local dessert connoisseurs, we considered the shop location, consumer profiles, area demographics and client’s color preferences to define the final logo and other conceptual brand elements.

The outcome… a logo the client is very happy with, as well as concepts and applications that are slated to be implemented in the future. As part of the target audience ourselves, we believe the mark appeals to a town of healthy-lifestyle enthusiasts whose economy is influenced by summer tourism.

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