Content Management Projects
SigmaPhoto.com
Launch Date: 2.15.2010
Locus Interactive is extremely pleased to announce the launch of the new www.sigmaphoto.com. Working alongside the creative juggernaut that is Blue Collar Agency Locus developed functionality designed to engage users and provide a robust, yet user-friendly, web experience. All the while, making site content, products, user submitted content and features that can be administered via the site's back end.
Functionality Highlights include:
Sigma Lens Finder - allows users to filter Sigma's lens offerings by camera system, camera type, skill level, end use and technology. With over 50 lenses in Sigma's range, this tool allows users to pinpoint exactly what they need.
Photo Share - users can upload their own images to share in the sigmaphoto.com's image galleries.
Pro Bios & Galleries - users can explore the professional application of Sigma's product with biographies, image galleries, tips and articles from Sigma's exceptional team of professional photographers.
Additionally users can browse Sigma technical updates, Sigma News, Photography Events and purchase Sigma accessories online.
All wrapped up in a sleek, stylish design.
Visit sigmaphoto.com >
ZeeBerry.com
Launch Date: 11.13.2009
Zeeberry.com hit the ground running in November with an extremely robust ecommerce functionality built on Locus' proprietary content management system.
While the highly search engine optimized front end and easy to use cart are designed to generate and capture sales, the real gems of the site lie under the hood. Administrators can easily add and manage products and have the freedom to choose how the products display on category pages and throughout the site.
Not only are products easy to manage but orders are too - the website has custom integration with ZeeBerry.com's inventory & shipping management system and out-of-the-box integration with Quickbooks. Oh, and did we mention the cart is PCI DSS compliant?
With designers like Alex and Ani, Tarina Tarantino and Energy Muse you'll certianly find something to satisfy your inner fashionista. All with free 2-3 day shipping.
Visit zeeberry.com >
MammogramPromise.org
Launch Date: 10.01.2009
MammogramPromise.org is a special initiative launched by the Seattle Cancer Care Alliance with the purpose of increasing the number of women that get mammograms after age 40.
The website ran during National Breast Cancer Awareness Month and allowed users to 'collect' promises (to get mammograms) from friends, family and relatives. Each user's collected promises were tracked and prizes were given in a daily random drawing and a final grand prize drawing. Each user had a personal dashboard that allowed them to leverage facebook, twitter and a custom designed widget in their efforts to collect promises and to keep a running total of their promises and their standing in relation to other participants.
Over the course of the month of October, nearly 5,000 promises were collected.
MammogramPromise.org will be back in October 2010 but you can visit the site now to sign up to receive notification about this year's contest.
Visit mammogrampromise.org >
Caswell Monuments
Launch Date: 8.20.2009
The sequel to CaswellSculptures.com, CaswellMonuments.com houses the monument collection of bronze artist, Rip Caswell.
The website helps showcase, and display Rip’s life-size or larger pieces, allowing users to view them the collection in its entirety or by production availability: “One of a Kind” and “Limited Edition”. Additionally, the site describes Rip’s philosophy and approach for creating a monument.
Locus helped architect the content and create usable site wireframes for the page layouts. To keep branding consistent across the Caswell website family, the site adopted the look and feel of RipCaswell.com, but with a “monument” moniker attached.
The site also has a robust Case Study section to help communicate how a monument is “not just art”. Monuments bring value and sense of place to communities, parks, buildings and gathering places, providing an immediate return on their investment.
The site brings a return on investment to the Caswell administration team by allowing quick and easy updates via the content management system, for all products, product categories, and content on the site. Additionally, the site was developed with robust search engine optimization features that include custom page names for each of the sculptures, easily viewable and editable meta data for each page, on-the-fly generated site map, the ability to set canonical pages for duplicate content and much, much more.
Once you’ve perused the Monument website, be sure to check out the Gallery Site in our portfolio and on the web.
Visit caswellmonuments.com >
COSEE OLC (with University of Washington and The Seattle Aquarium)
Launch Date: 3.04.2009
COSEE OLC is all about creating community around our ocean. OLC stands for Ocean Learning Community, and therefore the goal of the site was to allow the offline community to connect online.
Funded by grants from the National Science Foundation, the University of Washington's School of Ocean and Fishery Sciences, School of Education and the Seattle Aquarium teamed up to take on the task of bringing scientists, educators and citizens together to share ocean knowledge.
The site has a members area (anyone can join), where social media marketing functions such as profiles, Facebook-like statuses phrased as "What I am working on" and the ability for users to submit content bring the ocean community online.
"Two Minutes of Cool Science" is designed to help bring hot ocean topics to light in small, palatable chunks, designed with the online attention span in mind.
Locus' email marketing tool, integrated with Vertical Response tops it all off as way to keep all community members up to date, even if they haven't logged on in a while.
Visit coseeolc.net >
ODOT Region 1 Intranet
Launch Date: 1.14.2009
Region 1 of Oregon’s Department of Transportation (ODOT) is made up of almost 500 employees from Portland to Mt. Hood, who work in the field, at a desk, in a truck or on the scene of a mudslide, as the case often is in rainy Oregon. The marketing team at ODOT sought an Intranet to effectively communicate with each of these employees (even those who don’t work at a desk), to facilitate and improve region-wide communication.
Locus came in with content management and functionality recommendations to help ODOT achieve their goals. The result is a dynamic Intranet that allows the ODOT administrators to easily update a photo of the day (or two), articles that spotlight employee’s jobs, news from the Region 1 Manager, Jason Tell (aptly titled “Tell it Like it Is”), an event calendar complete with Microsoft Outlook event cards, and a section dedicated to region resources such as phone directories and project reports.
Finally, one of the most creative features of the site is the “Content to Go” area which allows the administrators to package and post pieces of the website in PDF format to be printed and read in break rooms, truck cabs and yes, even en route to that roadside mudslide!
Aquaglide
Launch Date: 1.07.2009
From standup paddleboards to floating teeter totters and playgrounds, Aquaglide and APaddlesurf brands have the ultimate line of fun-for-all water products. They truly are “all about water”.
The new Aquaglide.net is a redesign of the Locus-built Aquaglide website launched in 2007. Locus worked with Brand Manager, Peter Arpag to redesign the product database to be quick and easy to update as new products and product categories come online, to keep up with the swiftly growing brand. Site wireframes preceded the site designs to ensure that new product detail pages would be usable and house the content in a logical format.
The new site has an emphasis on larger, stunning photography along with easy to use, feature-filled product detail pages instead of the multiple product pages on the old website. Additionally, the site is built to house product videos, and related products so that users can shop, seeing footage of the products in action as well as know which products are compatible.
Visit aquaglide.net >
Maupin Stoves and Spahs
Launch Date: 12.16.2008
Maupin’s Stoves-n-Spahs, located in the heart of the historical downtown district of The Dalles has been providing warmth and relaxation to residents of the Columbia Gorge since 1990.
Seeking a way to both educate potential customers and provide an interactive tool for sales leads on the website, Locus concepted “shopping questionnaire” forms for customers looking to purchase a stove, spa or pool. The questionnaire walks them through the essential questions to ask in order to determine the best product based on the customer’s needs.
Feeling chilly? Fill out the “Buying a Spa” or “Buying a Stove” questionnaire today and begin the shopping process!
Visit maupinstoves.com >
Carleton Hart Architects, PC
Launch Date: 12.09.2008
Carleton Hart Architects specializes in green architecture, smart and usable spaces and over all pleasing aesthetics, so it was a good fit when they contacted Locus for a new web presence.
Wanting to show their process and their projects in a clutter free design, Locus went to work crafting a site architecture, and wireframes (aka “blueprints” in architecture-speak) to get the groundwork laid for design.
Integrating with a logo and branding redesign, the site took on a minimalist feel, so that the portfolio pieces pop out of the page.
Behind the scenes, modules for projects, photos, news, staff members as well as the Locus-built content management system allow the crew at Carleton Hart to keep the site up-to-date as new projects are completed, and a search engine friendly site structure helps Google pick up the information and index it for potential customers looking for a great architecture firm.
Visit carletonhart.com >
Tillamook Fan Club
Launch Date: 11.04.2008
Tillamook County Creamery Association has a solid fan base for its delicious growth hormone-free cheese, yogurt, butter, and ice cream and receiving nearly one million visitors a year at their popular Visitors’ Center in Tillamook, Oregon.
Teaming up with Conkling Fiskum & McCormick, Locus took solid marketing ideas provided by CFM and the latest in interactivity and online social networking to bring a meeting place for the Tillamook fans online.
Locus-built modules make the site quick and easy to update by CFM staffers so that updates happen on a timely basis. New monthly content includes fan profiles, spotlights on people behind the scenes at Tillamook, recipes, news, events and products. A monthly subscription-based newsletter keeps fans informed, and a complementary Facebook page and Twitter feed provide satellite venues to engage Tillamook connoisseurs.
Visit tillamookfanclub.com >
