Consultation & Marketing Projects
Caswell Monuments
Launch Date: 8.20.2009
The sequel to CaswellSculptures.com, CaswellMonuments.com houses the monument collection of bronze artist, Rip Caswell.
The website helps showcase, and display Rip’s life-size or larger pieces, allowing users to view them the collection in its entirety or by production availability: “One of a Kind” and “Limited Edition”. Additionally, the site describes Rip’s philosophy and approach for creating a monument.
Locus helped architect the content and create usable site wireframes for the page layouts. To keep branding consistent across the Caswell website family, the site adopted the look and feel of RipCaswell.com, but with a “monument” moniker attached.
The site also has a robust Case Study section to help communicate how a monument is “not just art”. Monuments bring value and sense of place to communities, parks, buildings and gathering places, providing an immediate return on their investment.
The site brings a return on investment to the Caswell administration team by allowing quick and easy updates via the content management system, for all products, product categories, and content on the site. Additionally, the site was developed with robust search engine optimization features that include custom page names for each of the sculptures, easily viewable and editable meta data for each page, on-the-fly generated site map, the ability to set canonical pages for duplicate content and much, much more.
Once you’ve perused the Monument website, be sure to check out the Gallery Site in our portfolio and on the web.
Visit caswellmonuments.com >
COSEE OLC (with University of Washington and The Seattle Aquarium)
Launch Date: 3.04.2009
COSEE OLC is all about creating community around our ocean. OLC stands for Ocean Learning Community, and therefore the goal of the site was to allow the offline community to connect online.
Funded by grants from the National Science Foundation, the University of Washington's School of Ocean and Fishery Sciences, School of Education and the Seattle Aquarium teamed up to take on the task of bringing scientists, educators and citizens together to share ocean knowledge.
The site has a members area (anyone can join), where social media marketing functions such as profiles, Facebook-like statuses phrased as "What I am working on" and the ability for users to submit content bring the ocean community online.
"Two Minutes of Cool Science" is designed to help bring hot ocean topics to light in small, palatable chunks, designed with the online attention span in mind.
Locus' email marketing tool, integrated with Vertical Response tops it all off as way to keep all community members up to date, even if they haven't logged on in a while.
Visit coseeolc.net >
ODOT Region 1 Intranet
Launch Date: 1.14.2009
Region 1 of Oregon’s Department of Transportation (ODOT) is made up of almost 500 employees from Portland to Mt. Hood, who work in the field, at a desk, in a truck or on the scene of a mudslide, as the case often is in rainy Oregon. The marketing team at ODOT sought an Intranet to effectively communicate with each of these employees (even those who don’t work at a desk), to facilitate and improve region-wide communication.
Locus came in with content management and functionality recommendations to help ODOT achieve their goals. The result is a dynamic Intranet that allows the ODOT administrators to easily update a photo of the day (or two), articles that spotlight employee’s jobs, news from the Region 1 Manager, Jason Tell (aptly titled “Tell it Like it Is”), an event calendar complete with Microsoft Outlook event cards, and a section dedicated to region resources such as phone directories and project reports.
Finally, one of the most creative features of the site is the “Content to Go” area which allows the administrators to package and post pieces of the website in PDF format to be printed and read in break rooms, truck cabs and yes, even en route to that roadside mudslide!
Aquaglide
Launch Date: 1.07.2009
From standup paddleboards to floating teeter totters and playgrounds, Aquaglide and APaddlesurf brands have the ultimate line of fun-for-all water products. They truly are “all about water”.
The new Aquaglide.net is a redesign of the Locus-built Aquaglide website launched in 2007. Locus worked with Brand Manager, Peter Arpag to redesign the product database to be quick and easy to update as new products and product categories come online, to keep up with the swiftly growing brand. Site wireframes preceded the site designs to ensure that new product detail pages would be usable and house the content in a logical format.
The new site has an emphasis on larger, stunning photography along with easy to use, feature-filled product detail pages instead of the multiple product pages on the old website. Additionally, the site is built to house product videos, and related products so that users can shop, seeing footage of the products in action as well as know which products are compatible.
Visit aquaglide.net >
Tillamook Fan Club
Launch Date: 11.04.2008
Tillamook County Creamery Association has a solid fan base for its delicious growth hormone-free cheese, yogurt, butter, and ice cream and receiving nearly one million visitors a year at their popular Visitors’ Center in Tillamook, Oregon.
Teaming up with Conkling Fiskum & McCormick, Locus took solid marketing ideas provided by CFM and the latest in interactivity and online social networking to bring a meeting place for the Tillamook fans online.
Locus-built modules make the site quick and easy to update by CFM staffers so that updates happen on a timely basis. New monthly content includes fan profiles, spotlights on people behind the scenes at Tillamook, recipes, news, events and products. A monthly subscription-based newsletter keeps fans informed, and a complementary Facebook page and Twitter feed provide satellite venues to engage Tillamook connoisseurs.
Visit tillamookfanclub.com >
Healthcare Communicators of Oregon
Launch Date: 9.20.2007
Designed and developed by Locus Interactive, the new Healthcare Communicators of Oregon website focuses on bringing the features and benefits of membership online, by spotlighting member profiles, advertising upcoming events, and allowing members to log and in view and update their profile, and search for other members’ contact information. Also housed in the members only area are documents available for download from past meetings, speakers and conferences.
Behind the scenes, the site is enabled with a full administration area that includes an editable member database and content management system to allow site administrators to easily update text, images, links and documents
To top it off, the website also has a new, shorter, easy-to-type address: www.HCOregon.org.
Visit HCOregon.org >
Estate Planning Council of Seattle
Launch Date: 3.27.2007
Estate planning may not be the most intriguing or enjoyable task on one’s to-do list, but it is absolutely necessary. Fortunately, the Estate Planning Council of Seattle is making it a lot easier with a very resourceful and intuitive new website from Locus.
The new website offers EPC members password-protected access to a wealth of articles and resources as well as an extensive member and contact list customized to highlight members’ practice, activities, experience, education, community and professional involvement. Seamless online event registration allows members to sign up themselves and/or their entire firm for meetings and special events. All users can peruse and download dozens of chapters and articles on estate planning issues and even request more information if they didn’t get enough already.
Read Testimonial >
Visit EPCSeattle.org >
OceanAirSports.com
Launch Date: 3.01.2007
Nearly a year to the day after the launch of the original Windsurfing Hatteras e-commerce site, Locus Interactive launched the rebranded WH as www.OceanAirSports.com. With a new name, logo, navigation, and imagery, the site is looking better than ever and is sure to continue the incredible e-commerce growth of the original WH site.
The new site benefits from a wider (1000px) layout, new mouse-over drop-down navigation, added product sections, a new name, and a new logo. We think (and of course we are biased) it looks awesome!
Surf on over to www.OceanAirSports.com to get yourself geared up.
Read Testimonial >
Visit oceanairsports.com >
cfm-online.com
Launch Date: 1.18.2007
As an early adopter of new age web technologies such as streaming video, RSS, and podcasting Conklin, Fiskum, & McCormick - the top dog in Portland when it comes to public affairs- knew they had to walk the walk when rolling out a new website for their firm. CFM partnered with Locus Interactive to create a compelling, content rich site that embraces cutting edge web technologies.
Through streaming video client testimonials, engaging in-house articles delivered via RSS, and daily HTML newsletters with insight into current events, CFM is maximizing their new online tools to communicate their message and draw interested readers.
Locus would like to extend a special thanks to Doug Babb, Michelle DeLude, and Wave One Group for their integral efforts in making this site a reality.
Read Case Study >
Visit cfm-online.com >
Naked Winery
Launch Date: 10.17.2006
Working with Jody and Dave Barringer of Naked Winery, Locus Interactive's team helped to bring a new look and feel to Naked's website. The Barringers wanted the look of the website to reinforce the brand image of their products. Classy yet edgy, sophisticated and to the point www.NakedWinery.com captures the look, feel, and fun of getting Naked (wines!). Coupled with content rich features and an intuitive, easy to use e-commerce functionality www.NakedWinery.com is sure to raise some eyebrows. Visit their website and see what Naked can do for you...
Visit nakedwinery.com >
