Email Marketing Projects

ZeeBerry.com

Launch Date: 11.13.2009

Zeeberry.com hit the ground running in November with an extremely robust ecommerce functionality built on Locus' proprietary content management system.

While the highly search engine optimized front end and easy to use cart are designed to generate and capture sales, the real gems of the site lie under the hood. Administrators can easily add and manage products and have the freedom to choose how the products display on category pages and throughout the site.

Not only are products easy to manage but orders are too - the website has custom integration with ZeeBerry.com's inventory & shipping management system and out-of-the-box integration with Quickbooks. Oh, and did we mention the cart is PCI DSS compliant?

With designers like Alex and Ani, Tarina Tarantino and Energy Muse you'll certianly find something to satisfy your inner fashionista. All with free 2-3 day shipping.

Visit  zeeberry.com >

MammogramPromise.org

Launch Date: 10.01.2009

MammogramPromise.org is a special initiative launched by the Seattle Cancer Care Alliance with the purpose of increasing the number of women that get mammograms after age 40.

The website ran during National Breast Cancer Awareness Month and allowed users to 'collect' promises (to get mammograms) from friends, family and relatives. Each user's collected promises were tracked and prizes were given in a daily random drawing and a final grand prize drawing. Each user had a personal dashboard that allowed them to leverage facebook, twitter and a custom designed widget in their efforts to collect promises and to keep a running total of their promises and their standing in relation to other participants.

Over the course of the month of October, nearly 5,000 promises were collected.

MammogramPromise.org will be back in October 2010 but you can visit the site now to sign up to receive notification about this year's contest.

Visit  mammogrampromise.org >

COSEE OLC (with University of Washington and The Seattle Aquarium)

Launch Date: 3.04.2009

COSEE OLC is all about creating community around our ocean. OLC stands for Ocean Learning Community, and therefore the goal of the site was to allow the offline community to connect online.

Funded by grants from the National Science Foundation, the University of Washington's School of Ocean and Fishery Sciences, School of Education and the Seattle Aquarium teamed up to take on the task of bringing scientists, educators and citizens together to share ocean knowledge.

The site has a members area (anyone can join), where social media marketing functions such as profiles, Facebook-like statuses phrased as "What I am working on" and the ability for users to submit content bring the ocean community online.

"Two Minutes of Cool Science" is designed to help bring hot ocean topics to light in small, palatable chunks, designed with the online attention span in mind.

Locus' email marketing tool, integrated with Vertical Response tops it all off as way to keep all community members up to date, even if they haven't logged on in a while.

Visit  coseeolc.net >

Tillamook Fan Club

Launch Date: 11.04.2008

Tillamook County Creamery Association has a solid fan base for its delicious growth hormone-free cheese, yogurt, butter, and ice cream and receiving nearly one million visitors a year at their popular Visitors’ Center in Tillamook, Oregon.

Teaming up with Conkling Fiskum & McCormick, Locus took solid marketing ideas provided by CFM and the latest in interactivity and online social networking to bring a meeting place for the Tillamook fans online.

Locus-built modules make the site quick and easy to update by CFM staffers so that updates happen on a timely basis. New monthly content includes fan profiles, spotlights on people behind the scenes at Tillamook, recipes, news, events and products. A monthly subscription-based newsletter keeps fans informed, and a complementary Facebook page and Twitter feed provide satellite venues to engage Tillamook connoisseurs.

Visit  tillamookfanclub.com >

Locus Highlight: Nereus Worldwide and USB Implementers Forum Email Newsletters

Launch Date: 10.01.2008

Nereus Worldwide came to Locus with a pre-existing website (not built by Locus), looking for an easy to use, cost-effective Email Marketing tool. Locus went to work starting with discussing the newsletter content that they would be sending in order to design a reusable newsletter template.

Once the template was finalized, Locus built the HTML email tool - a web-based administration area where users can add content to an HTML template that is designed to conform to the organization's current website or branding. A combination of form fields and WYSIWYG content areas make the tool extremely user friendly (yet powerful). A flash-based file upload utility makes the administration area require nothing but an internet connection and browser ~ no design software or FTP client required. Did we say that the interface is intuitive and user friendly?

Once content has been added, the email (both HTML and automatically generated text version) is uploaded to Locus Interactive's partner Vertical Response for the actual send.

"Why partner with Vertical Response?” you might ask. Well, that is a good question and the answer is that we have partnered with VR to increase the deliverability of our client's HTML email sends. Vertical Response actively works with ISPs and email service providers to ensure that HTML email from Locus' clients makes it into their recipients inboxes. The additional features that Vertical Response offers including list management and in-depth reporting (to name a couple) aren't too shabby either.

Since deployment of Nereus’ newsletter sending tool, Locus worked with Nereus’ client the USB Implementer’s Forum, to develop the same newsletter sending capability for them.

Sound like something that you might be able to use in your business? Give us a shout- we'd be happy to provide you with more detailed information.

Visit  http://locusinteractive.vresp.com >

ContinentalVan.com

Launch Date: 7.16.2008

Despite area-wide connectivity issues due to a cut fiber-optic cable Locus Interactive launched ContinentalVan.com v2.0 for Seattle-based movers Continental Van Lines.

Continental and Locus have enjoyed a long relationship, through which, an in-depth needs assessment was performed for the new website. Shooting for the stars, Continental's "Sales and Marketing Guy" Brad Fransen not only wanted to provide the user with useful tools such as live chat integration, request an estimate forms, topic based moving tips and a robust HTML email sending tool powered by Locus' partner Vertical Response but also wanted to spice the site up with video and bear jokes.

So if you are looking to or within relocate to the Seattle/Tacoma area or Alaska and beyond, browse on over to www.continentalvan.com and request an estimate.

Oh, and if you have any good bear jokes, feel free to contact Brad directly.

KayakShed.com

Launch Date: 3.16.2008

Nearly two years after its' initial launch, KayakShed.com has been relaunched with a new look and upgraded functionality. While the core structure of the site remains the same, new designs were applied to spruce things up on the front end, the cart was redesigned, on the fly shipping calculations (both USPS and UPS) were added, the site was rearchitected. Additionally several other updates were made to the functionality to enhance search engine optimization and the HTML newsletter sending tool was migrated to Locus' partner, Vertical Response.

Need Gear? Checkout KayakShed.com - free shipping on orders over $50! Want the latest beta on the Kayak world? Check out John's Blog.

Race4AReason.org

Launch Date: 3.06.2008

Locus Interactive in conjunction with Starbucks Cycling and Seattle Cancer Care Alliance is proud to announce the launch of Race4AReason.org - a website designed to help people in all stages of cancer survivorship by raising money for the Fred Hutchinson Cancer Research Center's Survivorship Program, part of the LIVESTRONG™ Survivorship Center of Excellence Network.

Tasked with creating a tool for SCCA and The Starbucks Cycling Team, Locus Interactive designed and developed a website with extensive functionality that enables riders to plan, coordinate and communicate. Automated reminder emails ensure that riders, volunteers and coordinators don't miss out on any training opportunities and a multimedia module, message board and blog provide plenty of material for post ride cooldowns.

Ride on over to www.Race4AReason.org to find out how you can help.

Manufacturing21.org

Launch Date: 10.11.2007

Manufacturing 21 advocates for the manufacturing industry in Oregon and Southwest Washington. Their goal is to tackle two big 21st Century challenges – sustaining a highly skilled workforce and expanding our region’s capacity to support innovation through applied research and development.

Locus and Conkling Fiskum & McCormick teamed up to bring the website online. Locus provided design, development and hosting. CFM Partner Norm Eder provided the photography and CFM Senior Associate Doug Babb wordsmithed the content.

Visit  manufacturing21.org >

Estate Planning Council of Seattle

Launch Date: 3.27.2007

Estate planning may not be the most intriguing or enjoyable task on one’s to-do list, but it is absolutely necessary. Fortunately, the Estate Planning Council of Seattle is making it a lot easier with a very resourceful and intuitive new website from Locus. The new website offers EPC members password-protected access to a wealth of articles and resources as well as an extensive member and contact list customized to highlight members’ practice, activities, experience, education, community and professional involvement. Seamless online event registration allows members to sign up themselves and/or their entire firm for meetings and special events. All users can peruse and download dozens of chapters and articles on estate planning issues and even request more information if they didn’t get enough already.

Read Testimonial >
Visit  EPCSeattle.org >