Rich Media Projects

MammogramPromise.org

Launch Date: 10.01.2009

MammogramPromise.org is a special initiative launched by the Seattle Cancer Care Alliance with the purpose of increasing the number of women that get mammograms after age 40.

The website ran during National Breast Cancer Awareness Month and allowed users to 'collect' promises (to get mammograms) from friends, family and relatives. Each user's collected promises were tracked and prizes were given in a daily random drawing and a final grand prize drawing. Each user had a personal dashboard that allowed them to leverage facebook, twitter and a custom designed widget in their efforts to collect promises and to keep a running total of their promises and their standing in relation to other participants.

Over the course of the month of October, nearly 5,000 promises were collected.

MammogramPromise.org will be back in October 2010 but you can visit the site now to sign up to receive notification about this year's contest.

Visit  mammogrampromise.org >

Caswell Monuments

Launch Date: 8.20.2009

The sequel to CaswellSculptures.com, CaswellMonuments.com houses the monument collection of bronze artist, Rip Caswell.

The website helps showcase, and display Rip’s life-size or larger pieces, allowing users to view them the collection in its entirety or by production availability: “One of a Kind” and “Limited Edition”. Additionally, the site describes Rip’s philosophy and approach for creating a monument.

Locus helped architect the content and create usable site wireframes for the page layouts. To keep branding consistent across the Caswell website family, the site adopted the look and feel of RipCaswell.com, but with a “monument” moniker attached.

The site also has a robust Case Study section to help communicate how a monument is “not just art”. Monuments bring value and sense of place to communities, parks, buildings and gathering places, providing an immediate return on their investment.

The site brings a return on investment to the Caswell administration team by allowing quick and easy updates via the content management system, for all products, product categories, and content on the site. Additionally, the site was developed with robust search engine optimization features that include custom page names for each of the sculptures, easily viewable and editable meta data for each page, on-the-fly generated site map, the ability to set canonical pages for duplicate content and much, much more.

Once you’ve perused the Monument website, be sure to check out the Gallery Site in our portfolio and on the web.

Visit  caswellmonuments.com >

COSEE OLC (with University of Washington and The Seattle Aquarium)

Launch Date: 3.04.2009

COSEE OLC is all about creating community around our ocean. OLC stands for Ocean Learning Community, and therefore the goal of the site was to allow the offline community to connect online.

Funded by grants from the National Science Foundation, the University of Washington's School of Ocean and Fishery Sciences, School of Education and the Seattle Aquarium teamed up to take on the task of bringing scientists, educators and citizens together to share ocean knowledge.

The site has a members area (anyone can join), where social media marketing functions such as profiles, Facebook-like statuses phrased as "What I am working on" and the ability for users to submit content bring the ocean community online.

"Two Minutes of Cool Science" is designed to help bring hot ocean topics to light in small, palatable chunks, designed with the online attention span in mind.

Locus' email marketing tool, integrated with Vertical Response tops it all off as way to keep all community members up to date, even if they haven't logged on in a while.

Visit  coseeolc.net >

ODOT Region 1 Intranet

Launch Date: 1.14.2009

Region 1 of Oregon’s Department of Transportation (ODOT) is made up of almost 500 employees from Portland to Mt. Hood, who work in the field, at a desk, in a truck or on the scene of a mudslide, as the case often is in rainy Oregon. The marketing team at ODOT sought an Intranet to effectively communicate with each of these employees (even those who don’t work at a desk), to facilitate and improve region-wide communication.

Locus came in with content management and functionality recommendations to help ODOT achieve their goals. The result is a dynamic Intranet that allows the ODOT administrators to easily update a photo of the day (or two), articles that spotlight employee’s jobs, news from the Region 1 Manager, Jason Tell (aptly titled “Tell it Like it Is”), an event calendar complete with Microsoft Outlook event cards, and a section dedicated to region resources such as phone directories and project reports.

Finally, one of the most creative features of the site is the “Content to Go” area which allows the administrators to package and post pieces of the website in PDF format to be printed and read in break rooms, truck cabs and yes, even en route to that roadside mudslide!

Aquaglide

Launch Date: 1.07.2009

From standup paddleboards to floating teeter totters and playgrounds, Aquaglide and APaddlesurf brands have the ultimate line of fun-for-all water products. They truly are “all about water”.

The new Aquaglide.net is a redesign of the Locus-built Aquaglide website launched in 2007. Locus worked with Brand Manager, Peter Arpag to redesign the product database to be quick and easy to update as new products and product categories come online, to keep up with the swiftly growing brand. Site wireframes preceded the site designs to ensure that new product detail pages would be usable and house the content in a logical format.

The new site has an emphasis on larger, stunning photography along with easy to use, feature-filled product detail pages instead of the multiple product pages on the old website. Additionally, the site is built to house product videos, and related products so that users can shop, seeing footage of the products in action as well as know which products are compatible.

Visit  aquaglide.net >

Tillamook Fan Club

Launch Date: 11.04.2008

Tillamook County Creamery Association has a solid fan base for its delicious growth hormone-free cheese, yogurt, butter, and ice cream and receiving nearly one million visitors a year at their popular Visitors’ Center in Tillamook, Oregon.

Teaming up with Conkling Fiskum & McCormick, Locus took solid marketing ideas provided by CFM and the latest in interactivity and online social networking to bring a meeting place for the Tillamook fans online.

Locus-built modules make the site quick and easy to update by CFM staffers so that updates happen on a timely basis. New monthly content includes fan profiles, spotlights on people behind the scenes at Tillamook, recipes, news, events and products. A monthly subscription-based newsletter keeps fans informed, and a complementary Facebook page and Twitter feed provide satellite venues to engage Tillamook connoisseurs.

Visit  tillamookfanclub.com >

SeattleCCA.org

Launch Date: 8.19.2008

Tackling a big project requires a strong team, and the redesign and redevelopment of Seattle Cancer Care Alliance's SeattleCCA.org without a doubt fell into the 'big project' category.

We agree with Ronald Regan when he said: "Surround yourself with the best people you can find... "

On this project, Locus Interactive worked closely with design firm Copacino+Fujikado and user experience firm Blink Interactive, not to mention SCCA's talented in house marketing team headed by Claire Beck-Keeler, to redesign, rearchitect, and redevelop the functionality of the SeattleCCA.org website.

Launched in late August 2008, the site serves as a resource for patients in the diagnosis, treatment and survivorship stages of cancer.

With over 2000 pages, the site has extensive content management features so that the SCCA Marketing team can control almost all aspects of site maintenance including:

• Multiple template and on-page navigation options for creating, organizing and linking new content and sections of content.
• Auto-created disease pages.
• On-the-fly newsletter segment and RSS feed creation.
• Ability to have video content on any page of the site.
• Related links administration tool to coherently assign and relate groups of links to pages throughout the site.

ContinentalVan.com

Launch Date: 7.16.2008

Despite area-wide connectivity issues due to a cut fiber-optic cable Locus Interactive launched ContinentalVan.com v2.0 for Seattle-based movers Continental Van Lines.

Continental and Locus have enjoyed a long relationship, through which, an in-depth needs assessment was performed for the new website. Shooting for the stars, Continental's "Sales and Marketing Guy" Brad Fransen not only wanted to provide the user with useful tools such as live chat integration, request an estimate forms, topic based moving tips and a robust HTML email sending tool powered by Locus' partner Vertical Response but also wanted to spice the site up with video and bear jokes.

So if you are looking to or within relocate to the Seattle/Tacoma area or Alaska and beyond, browse on over to www.continentalvan.com and request an estimate.

Oh, and if you have any good bear jokes, feel free to contact Brad directly.

Race4AReason.org

Launch Date: 3.06.2008

Locus Interactive in conjunction with Starbucks Cycling and Seattle Cancer Care Alliance is proud to announce the launch of Race4AReason.org - a website designed to help people in all stages of cancer survivorship by raising money for the Fred Hutchinson Cancer Research Center's Survivorship Program, part of the LIVESTRONG™ Survivorship Center of Excellence Network.

Tasked with creating a tool for SCCA and The Starbucks Cycling Team, Locus Interactive designed and developed a website with extensive functionality that enables riders to plan, coordinate and communicate. Automated reminder emails ensure that riders, volunteers and coordinators don't miss out on any training opportunities and a multimedia module, message board and blog provide plenty of material for post ride cooldowns.

Ride on over to www.Race4AReason.org to find out how you can help.

RipCaswell.com

Launch Date: 2.21.2008

Designed to showcase Rip Caswell's range of sculptures and provide insight into the artist himself www.RipCaswell.com features a complete online gallery in addition to streaming high defnintion videos that provide unique perspective on the artist, his process and work.

Look for Rip to appear in producer Neil Rogers' PBS series "Discover the Wild" which is scheduled to air in 2008 and features Rip and Neil on location researching Bighorn Sheep in Wallowa, Oregon. Or just swing by the gallery in historic Troutdale, Oregon to experience his work in person.

Visit  ripcaswell.com >