E-Commerce Projects

SigmaPhoto.com

Launch Date: 2.15.2010

Locus Interactive is extremely pleased to announce the launch of the new www.sigmaphoto.com. Working alongside the creative juggernaut that is Blue Collar Agency Locus developed functionality designed to engage users and provide a robust, yet user-friendly, web experience. All the while, making site content, products, user submitted content and features that can be administered via the site's back end.

Functionality Highlights include:

Sigma Lens Finder - allows users to filter Sigma's lens offerings by camera system, camera type, skill level, end use and technology. With over 50 lenses in Sigma's range, this tool allows users to pinpoint exactly what they need.

Photo Share - users can upload their own images to share in the sigmaphoto.com's image galleries.

Pro Bios & Galleries - users can explore the professional application of Sigma's product with biographies, image galleries, tips and articles from Sigma's exceptional team of professional photographers.

Additionally users can browse Sigma technical updates, Sigma News, Photography Events and purchase Sigma accessories online.

All wrapped up in a sleek, stylish design.


Visit  sigmaphoto.com >

Kayakshed & Sandalshed SEO Updates

Launch Date: 11.25.2009

Both Kayakshed.com and Sandalshed.com got some serious SEO updates this fall and are looking better than ever with new site architecture, brand landing pages as well as clean and user friendly URLs.

Locus reconfigured architecture of the site to place products in their own brand directories. Rather than having all products in a single location in the architecture, placing them in locations based on brand adds additional keywords in the URL and makes for a better overal user experience.

Additionally we stripped session variables and page extensions from URLs resulting in clean, easy to read and highly search engine optimized URLs for both sites.

The resulting URLs went from something like this:

http://www.kayakshed.com/prod/arcteryx_womens_sidewinder-ar_jacket.cfm?Sale=0&CategoryID=116&BrandID=37

To this:

http://www.kayakshed.com/arcteryx/arcteryx-womens-sidewinder-ar-jacket

Not only did products get special SEO treatment but product categories got organized and dressed up a bit:

http://www.kayakshed.com/shop/womens-jackets

And each brand got their own directory and spruced up brand landing page:

http://www.kayakshed.com/vibram-five-fingers/

Visit  kayakshed.com >

ZeeBerry.com

Launch Date: 11.13.2009

Zeeberry.com hit the ground running in November with an extremely robust ecommerce functionality built on Locus' proprietary content management system.

While the highly search engine optimized front end and easy to use cart are designed to generate and capture sales, the real gems of the site lie under the hood. Administrators can easily add and manage products and have the freedom to choose how the products display on category pages and throughout the site.

Not only are products easy to manage but orders are too - the website has custom integration with ZeeBerry.com's inventory & shipping management system and out-of-the-box integration with Quickbooks. Oh, and did we mention the cart is PCI DSS compliant?

With designers like Alex and Ani, Tarina Tarantino and Energy Muse you'll certianly find something to satisfy your inner fashionista. All with free 2-3 day shipping.

Visit  zeeberry.com >

KayakShed.com

Launch Date: 3.16.2008

Nearly two years after its' initial launch, KayakShed.com has been relaunched with a new look and upgraded functionality. While the core structure of the site remains the same, new designs were applied to spruce things up on the front end, the cart was redesigned, on the fly shipping calculations (both USPS and UPS) were added, the site was rearchitected. Additionally several other updates were made to the functionality to enhance search engine optimization and the HTML newsletter sending tool was migrated to Locus' partner, Vertical Response.

Need Gear? Checkout KayakShed.com - free shipping on orders over $50! Want the latest beta on the Kayak world? Check out John's Blog.

Wyeast Laboratories

Launch Date: 7.18.2007

Its no secret that residents of the Pacific Northwest are a bit partial to their micro-brews. Start a conversation on Napa Valley vs. The Columbia Valley and be prepared for a long and tough discussion. With all the fine brews and wines in the area it is no wonder that one of the largest yeast suppliers in the world is located in the Hood River Valley. The new Wyeast Laboratories website (www.wyeastlab.com) hosts a wide array of content for commercial breweries and wineries, brew shops, and home enthusiasts. Locus consulted with Wyeast on the content architecture to cleanly organize a navigation structure for the content. Funk/Levis provided the graphical look and feel, and Locus integrated it with a robust set of functionality including a custom content management system, multi-relational yeast strain database, customer log-in to order, and a targeted newsletter sending tool for each type of customer.

Visit  wyeastlab.com >

OceanAirSports.com

Launch Date: 3.01.2007

Nearly a year to the day after the launch of the original Windsurfing Hatteras e-commerce site, Locus Interactive launched the rebranded WH as www.OceanAirSports.com. With a new name, logo, navigation, and imagery, the site is looking better than ever and is sure to continue the incredible e-commerce growth of the original WH site. The new site benefits from a wider (1000px) layout, new mouse-over drop-down navigation, added product sections, a new name, and a new logo. We think (and of course we are biased) it looks awesome! Surf on over to www.OceanAirSports.com to get yourself geared up.

Read Testimonial >
Visit  oceanairsports.com >

LifePuzzle.com

Launch Date: 2.01.2007

Effective communication of "the message" to your client is paramount in these days of oversaturated media and over stimulated synapses. Ann Kramer, the driving force behind Life Puzzle, turned to Locus Interactive with an eye on reworking her website so that it more effectively communicated the Life Puzzle message. Embracing rich media, Locus developed her site with the ability to easily and frequently update "click to play" and downloadable video through lifepuzzle.com's administration area. Video, coupled with Ann's rich content and well established blog make www.lifepuzzle.com an excellent resource for those seeking positive life change. Visit www.lifepuzzle.com for more information on Life Puzzle and you.

Visit  lifepuzzle.com >

Highgear

Launch Date: 1.04.2007

As businesses grow and change their website needs (both design and functionality) change with them. With an increased presence on the web Highgear decided that their website could use a little tune up both design-wise and with added functionalilty. We were happy to oblige and the results are great. Highgear dealers can now download language specific user manuals and we managed to increase the usability of the sites navigation. (Bloggers Note: Not really a new launch but we like the crew at Highgear so much we figured we would show off their site anyhow!) Visit www.highgear.com to see the latest and greatest in outdoor high tech wizardry.

Visit  highgear.com >

Naked Winery

Launch Date: 10.17.2006

Working with Jody and Dave Barringer of Naked Winery, Locus Interactive's team helped to bring a new look and feel to Naked's website. The Barringers wanted the look of the website to reinforce the brand image of their products. Classy yet edgy, sophisticated and to the point www.NakedWinery.com captures the look, feel, and fun of getting Naked (wines!). Coupled with content rich features and an intuitive, easy to use e-commerce functionality www.NakedWinery.com is sure to raise some eyebrows. Visit their website and see what Naked can do for you...

Visit  nakedwinery.com >