Email Marketing Process

When you decide to launch an email marketing campaign with Locus, the first step is an interview with you to determine the content you will have available, the frequency with which you plan to send it, and the size and source of your email subscriber list.

Based on the interview, we will design one or multiple resuable email newsletter templates for sending to your subscriber list. Locus guides you through rounds of design revision to get sign off on the newsletter design.

Locus then deploys a custom newsletter sending tool, which connects with our email sending parnter, Vertical Response  to deliver the emails. Locus sets up, tests and sends your first email newsletter for you, to ensure accuracy.

Post-send, Locus shows you how to analyze the results of your email marketing campaign, and trains you in on how to set up, test and send your future email campaigns.