Highgear designs and markets a unique line of compact and affordable outdoor navigational tools. Through their innovative and highly functional products, Highgear's mission has been to enhance Outdoor Experience and Active Lifestyle. That they do!
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The Project
Background & Challenge
Highgear came to Locus for an e-commerce solution that would replace their flash-designed website that just wasn't getting traffic, wasn't coming up in searches, nor selling their innovative products. The challenge was to provide a functional and user-friendly site while maintaining the same brand and marketing image as the flash site.
Solution
Locus developed an all encompassing product and health resource and e-commerce website that was both user- and search engine-friendly. Locus integrated compelling photography of Highgear products and the lifestyles that people use them in, as well as valuable health tips and articles for a content-rich website that went beyond just selling products.
Result
Highgear's traffic and sales numbers online sky-rocketed after the first month of launch. Users now use the online resources for warranties, product manuals, and contact info, easing the phone staff resources and time at Highgear.
View Highgear Website Redesign >Tech Highlights
Mirrored Site
Highgear has a separate brand for their International distribution. Locus mirrored the site and customized the administration to serve both, saving Highgear a completely separate website and a lot of money.
Multilingual Manuals
Locus integrated an area of the administration for Highgear to add languages, countries, and manuals in various languages, instantly to both their US and international sites.
Dealer & Media Login
For dealers and media looking for anything from logos to sales sheets, Locus added a login page and section on the site, providing instant marketing and business material access without a phone call!
Site Features
A mirrored site for Domestic and International branding, multilingual manuals and a dealer and media log in page keep users coming back to visit Highgear.com