Aquaglide designs, build, and markets inflatable towable watercraft for anchoring, cruising, sailing, riding, sliding, lounging, and just playing on the water.
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The Project
Background & Challenge
Aquaglide previously had a Flash-only website with usability issues and few calls-to-action. Aquaglide wanted to use Flash for communicating the use of their products through visually-rich demonstration videos, but also wanted to increase their traffic and search engine rankings.
Solution
Locus developed an HTML site with Flash video seamlessly-integrated into the site, and calls-to-action that give Aquaglide a 2-way conversation with their customers. This allowed users to find and browse products and forms through a user-friendly website, with on-demand product videos and demonstrations.
Result
Aquaglide’s traffic doubled after the first two months since launch of the new website, and traffic increases at about 20% each month. Through direct-contact warranty, product registration, and contact forms, Aquaglide started receiving product and brand inquiries that they never had before.
View www.Aquaglide.net >Tech Highlights
Play On-demand Video & Video Content Management
Optimized flash-video integration makes for less waiting and more watching. Audio and video controls allow the user to be in control of their rich media experience. Content management for adding & deleting videos was seamlessly integrated into the site admin.
Dealer Login & File Library
Locus developed a dealer login for Aquaglide dealers and media to access and download private files. Aquaglide can control what users can and cannot see through the content management admin.
Site Features
A login in for dealer downloads, and integrated Flash video make the site valuable for a wide range of users.